at The Falcon Underground
Your host - Ned Moran - museum founder/director


& The Avalon Archives Museum of Roots, Rock & Roll 


The Falcon is proud to present Ned Moran’s Avalon Archives Museum of Rock & Roll permanently installed in its home at The Falcon Underground – our “pub-beneath-the-club” – and invite patrons, local residents and travelers, alike to tour this vast, rotating collection. Founder, director, and curator, Moran’s extraordinary displays of rare and obscure photos, posters, album covers, books, and recordings are the primary visuals for our intimate space. 

Photo /Avalon Archives:  by Rafael Quirindongo/ RQ Gallery

In late 1983, the Avalon Archives’ premier collection of Rock & Roll Art, first appeared in public on the Walls of Uncle Willy’s, a nightclub on Broadway in Kingston NY, operated by Ned Moran and Bill Guldy. Ned was a retired New York City fireman and Bill, “Uncle Willy”, a much loved and colorful character who appeared at Yankee games in a crown, a cape, and long beard, leading the fans in cheers. The nightclub itself became legendary, hosting thousands of nationally and internationally known musicians, as well as most of the musicians in the Woodstock NY artists’ community. 


Many of those players are now in The Rock & Roll Hall of Fame: Dickey Betts (Allman Brothers), John Sebastian (Lovin’ Spoonful), Rick Danko (The Band) and Jorma Kaukonen (Jefferson Airplane, Hot Tuna) to name just a few.

Photo /Avalon Archives:  by Rafael Quirindongo/ RQ Gallery

In 1989, the collection was invited to a major exhibit at The Museum of Art. Science, and Industry in Bridgeport, Connecticut: Annie Liebowitz, Linda Eastman McCartney, Keith Haring, Andy Warhol, Robert Mapplethorpe, Fred W. Darrah, Jim Marshall, Ron Wood, and Richie Havens were some of the artists whose work was hung along with the Avalon Archives collection. Since that very successful exhibit, the collection has toured the US and in and around its Hudson River Valley home for almost twenty years: schools, museums, radio stations, concerts, festivals, and even hardware stores, (the Marbletown Hardware store is the world’s only Rock & Roll hardware store!).

The collection consists of original posters and handbills from San Francisco’s Fillmore, Fillmore West, Avalon Ballroom (our namesake), and Fillmore East NYC, as well as Woodstock, Watkins Glen, and the The Newport Jazz Festival. Recently, the Avalon Archives’ posters were included in major exhibits at the Boston Museum of Art and the Whitney Museum NYC (“Summer of Love”).

Photo /Avalon Archives:  by Rafael Quirindongo/ RQ Gallery

Paintings and photographs published by notable photographers such as Fred W. McDarrah (photo editor of The Village Voice), Woodstock’s Elliot Landy, Lisa Law, John Cohen, Susan Wallach Fino, Henry Diltz, Mick Rock, Rita Weigand, David Spindel (who photographed John Lennon’s last recording session), and Charlotte Brooks (Look Magazine’s only female photographer) are also part of the Avalon Archives.

 A library of 5,000 vinyl records, video tapes, audio tapes, and hundreds of books on music add to this vast collection. Ninety percent of the collection is framed and under glass.....not an easy feat. The Avalon Archives, continues to pay tribute to musicians through art and education. 


“They’ve given so much to us!”

CLICK TO READ: The Avalon Archives: A Rock 'n' Roll Museum at The Falcon Underground 

Ned Moran's Rock Memorabilia Collection Finds a Home in Marlboro

By Peter C. Zimmerman

04/26/2019 3:43 pm

Photo of Ned Moran/Avalon Archives & Tony Falco/The Falcon:  by Rafael Quirindongo/RQ Gallery